We have delivered successful brands for several cash displacements in the Egyptian market, each has its unique personality, yet our brands share one key attribute; continuous evolvement spurred by three key drivers:
Purpose-Driven
Our purpose is to reimagine electronic payments in a continuous quest for better and seamless payments for all Egyptians. We collaborate with our ecosystem to accelerate the shift towards cashless payments.
Customers are central to our business. We believe innovation is the way to empower people with a host of possibilities for a better life. We believe business needs lead to large value payment systems.
We exist to make a positive difference across our surroundings; our economy, society and environment. Our success is defined by the sustainable impact of our business
